In the beginning of 2018, after several years of research and development, Alex Carlton launched Stryyk Not Rum & Not Gin. He noticed the world was changing. People started looking differently at going out and the awareness around alcohol grew. With Stryyk, he offered a tasty as well as trendy alternative to people who still wanted to enjoy a cocktail, but also wanted to feel fresh when morning came. A year later, Not Vodka entering the family. Using these spirits when creating an alcohol-free cocktail is effortless, since you can transform existing classics into alcohol-free ones without having to change the recipe.